Post by account_disabled on Feb 14, 2024 10:45:47 GMT
Athe right people at the right time A common question that crops up is how often should my nonprofit send emails. Global data from shows that email sending frequency among nonprofits varies. Of those sending email updates to supporters it found that send monthly quarterly and weekly. Chart showing the email sending frequency of nonprofits across the world in Source Getting your email frequency right is a balancing act. On the one hand you dont want to bombard your subscribers inboxes. But equally youve got something important you want to share with them.
The answer Only send to those your message is relevant to. By segmenting Mali Email List your email list you can avoid mass campaigns and instead target those most likely to engage. As a nonprofit you might separate your contacts based on factors such as What kind of supporter they are for example are they an event attendee volunteer donor or fundraiser How recently theyve donated or if theyre a repeat donor Whether they are a highvalue or VIP supporter Which projects or aspect of your work theyve supported or expressed interest in Where theyre located through email automation triggering campaigns when a contact takes a certain action or meets set criteria. Possible scenarios include.
Welcoming new supporters such as firsttime donors volunteer signups or email subscribers Trying to turn oneoff donors into recurring ones Reaching out to those who havent engaged in a while such as lapsed donors . Analyze your results Once your campaigns are up and running its important to keep an eye on performance. This will help you find what works for your audience and refine your strategy accordingly. Some key metrics to follow are Open rate the percentage of recipients who opened your email. In terms of a good open rate for nonprofits Brevos customer benchmark found the average for the sector was . Clickthrough rate the percentage of those who opened your.
The answer Only send to those your message is relevant to. By segmenting Mali Email List your email list you can avoid mass campaigns and instead target those most likely to engage. As a nonprofit you might separate your contacts based on factors such as What kind of supporter they are for example are they an event attendee volunteer donor or fundraiser How recently theyve donated or if theyre a repeat donor Whether they are a highvalue or VIP supporter Which projects or aspect of your work theyve supported or expressed interest in Where theyre located through email automation triggering campaigns when a contact takes a certain action or meets set criteria. Possible scenarios include.
Welcoming new supporters such as firsttime donors volunteer signups or email subscribers Trying to turn oneoff donors into recurring ones Reaching out to those who havent engaged in a while such as lapsed donors . Analyze your results Once your campaigns are up and running its important to keep an eye on performance. This will help you find what works for your audience and refine your strategy accordingly. Some key metrics to follow are Open rate the percentage of recipients who opened your email. In terms of a good open rate for nonprofits Brevos customer benchmark found the average for the sector was . Clickthrough rate the percentage of those who opened your.
