Post by account_disabled on Feb 20, 2024 3:46:46 GMT
The It can be hard to justify rocking the boat when things are going well but Ive learned that you need to find time for this reflection. For me at that point in time it took a direct question from my client to force me into that mindset. My answer I confirmed that our existing model of link building for them was something that was likely to continue working and adding value but that it should NOT be our sole focus in the coming years. Then I explained what Ive talked about in this post thus far.
I told them that our work wasnt good enough despite them being Greece Mobile Number List one of our happiest most longstanding clients. We were getting hundreds of links a month but we could do better. Running campaign after campaign and getting links to each one would not be good enough in the future. Sure it works now but what about in two years Five Probably only partly. We knew we needed to bridge the gap between different content types Content for links aka campaigns Content for traffic informational and transactional pages Content for building expertise and trust Wed only been focusing on the first one pretty much in isolation. Wed come up with some relevant topic ideas build them out and get links. Job done.
This wouldnt be good enough a few years down the road because link building would be taking place in a small pocket of a very large organization with limited integration. Its now been over a year since that conversation and guess what Our campaigns are still working great but we are evolving to do so much more. What happened If you havent taken a look at what else your business is doing and where link building can add value this is the first step towards better integration and thus better link building. By the time the conversation above happened wed already recognized the need to integrate with other teams within the clients organization so we had.
I told them that our work wasnt good enough despite them being Greece Mobile Number List one of our happiest most longstanding clients. We were getting hundreds of links a month but we could do better. Running campaign after campaign and getting links to each one would not be good enough in the future. Sure it works now but what about in two years Five Probably only partly. We knew we needed to bridge the gap between different content types Content for links aka campaigns Content for traffic informational and transactional pages Content for building expertise and trust Wed only been focusing on the first one pretty much in isolation. Wed come up with some relevant topic ideas build them out and get links. Job done.
This wouldnt be good enough a few years down the road because link building would be taking place in a small pocket of a very large organization with limited integration. Its now been over a year since that conversation and guess what Our campaigns are still working great but we are evolving to do so much more. What happened If you havent taken a look at what else your business is doing and where link building can add value this is the first step towards better integration and thus better link building. By the time the conversation above happened wed already recognized the need to integrate with other teams within the clients organization so we had.
