Post by account_disabled on Feb 28, 2024 8:30:04 GMT
Before starting to talk about strategic planning which is developed starting and taking inspiration from the topics covered in my previous posts, I would like to introduce the discussion with the topic of the product life cycle, but not in the classic way, but through an overlap with planning of the company's financial resources over the life cycle itself. Some time ago I happened to chat with a colleague who deals with management control who gave me the following graph. By studying it I realized the usefulness it has for those involved in strategic marketing planning, but above all the immense usefulness that an entrepreneur can derive from it. The two graphs could be superimposed to verify how the availability of financial resources guides marketing strategies along the life cycle, but also how the strategies used in the life cycle can benefit from adequate programming of financial resources.
In practice we want to answer the question: Knowing what stage of the cycle Paraguay Phone Number we are in and with this liquidity available, how can we move in the market? Liquidity turnover variables Turnover growth rate Capital intensity Self-financing sales Cash Flow Evolution financial structure CVP phases Introduction Bass High Bass Negative own capital Growth High Stable Medium Positive Indebted. external Maturity Medium High Descending High Amp. Positive exit of external capital Decline Decr. Decr. Decr. Almost negative. Own capital The following graph, superimposed on the first, allows us to clarify the " what to do " in strategic marketing planning, at each stage of the life cycle: Strategies Penetration Skimming QM activities Positioning Divers. CVP phases Intro. Quick slow Quick Slow Conquest of new quotas of m. Creation positioning market _ Growth _ _ New markets Strengthened of the positioning div. product and markets Maturity _ _ Erosion of the heights of m. of the comp. reposition. Div or ampl. range Decline Relaunch Penetration new markets: fast or slow fast or slow Acq. new quotas of m. reposition. Div. or better. of the product quality. Divestment Sale/Transfer of business Each choice must therefore be closely connected with the phases and needs of the graph shown above, to avoid making strategic errors, because they are not supported by adequate liquid availability.
We can say that the first graph represents the lighthouse within which the strategy exposed in the second must move. Alessandro Creazzo 00 0 ALESSANDRO CREAZZO Business consultant since 1999, I have dealt with subsidized finance and business planning at important trade organizations such as COLDIRETTI and CONFAGRICOLTURA, and also as a freelancer; in 2003 I started the management consultancy business. since 2009 I have been dealing with Strategic Marketing and Corporate Social Responsibility. previous post Advanced SEO Tool 2016: technical evolution of SEO next post LinkedIn Pulse in 5 steps for your Personal Branding RELATED POSTS Marketing for February 29th: take advantage of the leap year... February 26, 2024 Effective marketing strategies for Valentine's Day: conquer... February 13, 2024 Revolutionizing e-commerce: effective strategies to optimize UX and... January 23, 2024 LEAVE A COMMENT Your comment First name* E-mail* Website Save my details in your browser for the next time I comment. This site uses Akismet to reduce spam. Find out how your data is processed .
In practice we want to answer the question: Knowing what stage of the cycle Paraguay Phone Number we are in and with this liquidity available, how can we move in the market? Liquidity turnover variables Turnover growth rate Capital intensity Self-financing sales Cash Flow Evolution financial structure CVP phases Introduction Bass High Bass Negative own capital Growth High Stable Medium Positive Indebted. external Maturity Medium High Descending High Amp. Positive exit of external capital Decline Decr. Decr. Decr. Almost negative. Own capital The following graph, superimposed on the first, allows us to clarify the " what to do " in strategic marketing planning, at each stage of the life cycle: Strategies Penetration Skimming QM activities Positioning Divers. CVP phases Intro. Quick slow Quick Slow Conquest of new quotas of m. Creation positioning market _ Growth _ _ New markets Strengthened of the positioning div. product and markets Maturity _ _ Erosion of the heights of m. of the comp. reposition. Div or ampl. range Decline Relaunch Penetration new markets: fast or slow fast or slow Acq. new quotas of m. reposition. Div. or better. of the product quality. Divestment Sale/Transfer of business Each choice must therefore be closely connected with the phases and needs of the graph shown above, to avoid making strategic errors, because they are not supported by adequate liquid availability.
We can say that the first graph represents the lighthouse within which the strategy exposed in the second must move. Alessandro Creazzo 00 0 ALESSANDRO CREAZZO Business consultant since 1999, I have dealt with subsidized finance and business planning at important trade organizations such as COLDIRETTI and CONFAGRICOLTURA, and also as a freelancer; in 2003 I started the management consultancy business. since 2009 I have been dealing with Strategic Marketing and Corporate Social Responsibility. previous post Advanced SEO Tool 2016: technical evolution of SEO next post LinkedIn Pulse in 5 steps for your Personal Branding RELATED POSTS Marketing for February 29th: take advantage of the leap year... February 26, 2024 Effective marketing strategies for Valentine's Day: conquer... February 13, 2024 Revolutionizing e-commerce: effective strategies to optimize UX and... January 23, 2024 LEAVE A COMMENT Your comment First name* E-mail* Website Save my details in your browser for the next time I comment. This site uses Akismet to reduce spam. Find out how your data is processed .