Post by account_disabled on Mar 10, 2024 6:16:19 GMT
The looked at seven brands both wellknown and unknown which received a mix of positive and negative media attention. Before we dive into our overall findings lets examine why these companies made headlines and how press coverage impacted each one. Be sure to check out our more detailed graphics around these PR events too. Impact of positive media coverage During the last year Roman Originals Airbnb and REI were part of feelgood stories in the press. Roman Originals cashes in on.
TheDress What happened Were you Team Black and Blue or Team Gold Europe Cell Phone Number List and White It was the stuff PR teams dream of when this UKbased retail brand inadvertently received a ton of press when a photo of one of its dresses ignited a heated debate over its color. thedress.jpg The story was picked up by major publishers including BuzzFeed Time Gawker and Wired. Some Alist celebrities chimed in with their dresscolor opinions on social media as well. I dont understand this odd dress debate and I feel like its a trick somehow. Im confused and scared. PS its OBVIOUSLY BLUE AND BLACK Taylor Swift taylorswift February The results Roman Originals was by far the biggest winner out of the brands.
We analyzed seeing a .K increase in press mentions nearly a increase in US organic traffic and .K increase in new backlinks. By far the greatest benefit was the impact on sales Roman Originals global sales increased by within a day of the story hitting the news. Beyond the shortterm increases it appears Roman Originals gained significant longterm benefits from the media frenzy. XUS organic traffic since the story broke in February . In addition to the initial spikes directly after the story broke RomanOriginals.co.uk saw a solid lift in backlinks over time too. Man lists igloo on Airbnb for What happened After Blizzard Jonas had hit the Northeast a man built an igloo in Brooklyn and listed it for.
TheDress What happened Were you Team Black and Blue or Team Gold Europe Cell Phone Number List and White It was the stuff PR teams dream of when this UKbased retail brand inadvertently received a ton of press when a photo of one of its dresses ignited a heated debate over its color. thedress.jpg The story was picked up by major publishers including BuzzFeed Time Gawker and Wired. Some Alist celebrities chimed in with their dresscolor opinions on social media as well. I dont understand this odd dress debate and I feel like its a trick somehow. Im confused and scared. PS its OBVIOUSLY BLUE AND BLACK Taylor Swift taylorswift February The results Roman Originals was by far the biggest winner out of the brands.
We analyzed seeing a .K increase in press mentions nearly a increase in US organic traffic and .K increase in new backlinks. By far the greatest benefit was the impact on sales Roman Originals global sales increased by within a day of the story hitting the news. Beyond the shortterm increases it appears Roman Originals gained significant longterm benefits from the media frenzy. XUS organic traffic since the story broke in February . In addition to the initial spikes directly after the story broke RomanOriginals.co.uk saw a solid lift in backlinks over time too. Man lists igloo on Airbnb for What happened After Blizzard Jonas had hit the Northeast a man built an igloo in Brooklyn and listed it for.
